Privacy Policy

Last updated: 10 February 2026

Dormax operates this shop and website, along with all associated information, content, features, tools, products and services, in order to provide you, as a customer, with a personalised shopping experience ("Services"). Dormax uses Shopify's technology, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use and disclose your personal data when you visit us, use our services, make a purchase or other transaction through the Services, or otherwise communicate with us. In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall take precedence with respect to the collection, processing and disclosure of your personal data.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you confirm that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described herein.

Personal Data We Collect or Process

"Personal data" means information that identifies you or can reasonably be linked to you or another individual. Personal data does not include information collected anonymously or that has been anonymised in a way that prevents your identification or reasonable association with you. Depending on how you interact with the Services, where you reside, and to the extent permitted or required by applicable law, we may collect or process the following categories of personal data, including inferences drawn from such personal data:

Contact information, including name, address, billing address, delivery address, phone number and email address. Financial information, including credit card, debit card and financial account numbers, payment card details, financial account details, transaction details, payment method, payment confirmation and other payment-related details. Account information, including username, password, security questions, preferences and settings. Transaction information, including items you browse, add to your basket, wishlist or purchase, return, exchange or cancel, and your previous transactions. Communications with us, including information provided when contacting us, for example when submitting a customer support request. Device information, including information about your device, browser or network connection, IP address and other unique identifiers. Usage information, including information about your interaction with the Services, including how and when you interact with or navigate the Services.

Sources of Personal Data

We may collect personal data from the following sources:

Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with personal data. Automatically through the Services, including your device when you use our products or services or visit our websites, as well as through cookies and similar technologies. Through our service providers, including when we engage them to activate certain technology and when they collect or process your personal data on our behalf. Through our partners or third parties.

How We Use Your Personal Data

Depending on how you interact with us or which Services you use, we may use personal data for the following purposes:

Providing, personalising and improving the Services. We use your personal data to provide the Services, including fulfilling our contract with you, processing payments, fulfilling orders, remembering preferences and items of interest, sending account-related notifications, processing purchases, returns, exchanges or other transactions, creating, maintaining and managing your account, arranging delivery, facilitating returns and exchanges, enabling the publication of ratings, and creating a personalised shopping experience, for example by recommending products related to your purchases. This may include using your personal data to better tailor and improve the Services. Marketing and advertising. We use your personal data for marketing and promotional purposes, such as sending marketing, advertising and promotional messages by email, SMS or post, and displaying advertisements for products or services online within the Services or on other websites, including advertisements based on products you have previously purchased or added to your basket, and other activities within the Services. Security and fraud prevention. We use your personal data to verify your account, ensure a secure payment and shopping experience, detect, investigate or take action in connection with potentially fraudulent, unlawful, unsafe or harmful activities, protect public safety and protect our services. If you choose to use the Services and create an account, you are responsible for securing your account login credentials. We strongly recommend not sharing your username, password or other access credentials with others. Communicating with you. We use your personal data to provide customer support, respond to your messages, deliver effective services and maintain a business relationship with you. Legal bases. We use your personal data to comply with applicable law or respond to applicable legal processes, including requests from law enforcement or government agencies, to conduct investigations or participate in civil subpoenas, actual or potential litigation or other contested legal proceedings, and to enforce or investigate possible violations of our terms or policies.

How We Disclose Personal Data

In certain circumstances, we may disclose your personal data to third parties for legitimate purposes in accordance with this Privacy Policy. These circumstances may include:

To Shopify, service providers and other third parties providing services on our behalf (e.g. IT management, payment processing, data analysis, customer support, cloud storage, processing and delivery). To business and marketing partners for the purpose of providing marketing and advertising services. For example, we use Shopify to offer personalised advertisements through third-party services based on your online activity across various merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy policies. Depending on where you reside, you may have the right to request that we do not share your information for the purposes of displaying targeted advertising and marketing based on your online activity across various merchants and websites. When you authorise, request or otherwise consent to the disclosure of certain information to third parties, for example for product shipping or when using social media widgets or login integrations. To our affiliated companies or otherwise within our group of companies. In connection with a commercial transaction, such as a merger or insolvency, to fulfil any applicable legal requirements (including responding to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights and the rights of our users or third parties.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes your personal data related to your access to and use of the Services in order to provide and optimise the Services. Information transmitted through the Services will be transferred to and shared with Shopify, as well as with third parties that may be located in countries other than your country of residence, for the purpose of providing and optimising the Services. In addition, to help protect, develop and improve our business, we use certain advanced Shopify features that involve data and information derived from your interactions with our Shop, as well as with other merchants and with Shopify. To provide these advanced features, Shopify may use personal data collected about your interactions with our shop, as well as with other merchants and with Shopify. In such circumstances, Shopify is responsible for processing your personal data, including responding to your requests regarding the exercise of your rights in relation to the use of your personal data for these purposes. To learn more about how Shopify uses your personal data and about your rights, please visit Shopify's Consumer Privacy Policy. Depending on where you reside, you may exercise certain rights regarding your personal data here: Shopify Privacy Portal.

Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties. If you click on links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies as well as other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness or reliability of the information contained therein. Information provided in public or semi-public areas, including information shared on third-party social media platforms, may also be visible to other users of the Services and/or users of those third-party platforms, without restriction on its use by us or third parties. The inclusion of such links does not imply any endorsement of the content of those platforms or their owners or operators, except as disclosed within the Services.

Children's Data

The Services are not intended for use by children and we do not intentionally collect any personal data from minors in your jurisdiction. If you are a parent or legal guardian of a child who has provided us with their personal data, you may contact us using the contact details provided below and request its deletion. As of the effective date of this Privacy Policy, we have no actual knowledge that we "share" or "sell" (as defined under applicable law) the personal data of individuals under the age of 16.

Security and Retention of Your Information

Please bear in mind that no security measures are perfect or impenetrable, and therefore we cannot guarantee "perfect security". Furthermore, any information transmitted to us may not be secured during transmission. We recommend not using unsecured channels to communicate confidential or sensitive information.

The retention period for your personal data depends on various factors, such as whether we need the information to maintain your account, provide the Services, fulfil legal obligations, resolve disputes or enforce other applicable agreements and policies.

Your Rights and Choices

Depending on where you reside, you may have some or all of the following rights regarding your personal data. However, these rights are not absolute, may only apply in certain circumstances, and in some cases we may decline your request to the extent permitted by law.

Right of access/knowledge. You may have the right to request access to the personal data we hold about you. Right to erasure. You may have the right to request the deletion of the personal data we hold about you. Right to rectification. You may have the right to request the correction of the personal data we hold about you. Right to portability. You may have the right to receive a copy of the personal data we hold about you and to request its transfer to third parties in certain circumstances and with certain exceptions. Managing communication preferences. We may send you promotional emails and you may unsubscribe at any time using the opt-out option included in the emails we send you. If you unsubscribe, we may still send you non-promotional emails, for example relating to your account or orders you have placed.

If you reside in the United Kingdom or the European Economic Area and the exceptions and limitations set out in local legislation apply to you, you may also exercise the following rights in addition to those above:

Objection to processing and restriction of processing: You may have the right to request that we stop or restrict our processing of personal data for certain purposes. Withdrawal of consent: Where we rely on consent to process your personal data, you have the right to withdraw that consent. Withdrawal of consent does not affect the lawfulness of any processing based on consent given prior to its withdrawal.

You may exercise any of these rights as indicated within the Services, or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal data and any associated rights, including rights relating to data processed by Shopify, you may visit https://privacy.shopify.com/en.

We do not discriminate on the basis of exercising any of these rights. We may need to verify your identity before processing your requests, to the extent permitted or required by applicable law. In accordance with applicable law, you may designate an authorised representative to submit requests on your behalf to exercise your rights. Before accepting such a request from a representative, we will require the representative to provide evidence that you have authorised them to act on your behalf, and we may require you to verify your identity directly with us. We will respond to your request in a timely manner, in accordance with the requirements of applicable law.

Complaints

If you wish to make a complaint about the way in which we handle your personal data, you may contact us using the contact details provided below. Depending on where you reside, you may have the right to challenge a decision by contacting us using the contact details provided below or by lodging a complaint with your local data protection authority. For the EEA, a list of data protection supervisory authorities can be found here.

International Transfers

Please note that we may transfer, store and process your personal data outside your country of residence.

Where we transfer your personal data outside the European Economic Area or the United Kingdom, we will apply recognised transfer mechanisms, such as the European Commission's Standard Contractual Clauses or equivalent agreements issued by the competent UK authority, unless the transfer is to a country that has been deemed to provide an adequate level of protection.

Changes to This Privacy Policy

We may periodically update this Privacy Policy, including in connection with changes to our practices or for other operational, legal or regulatory reasons. We will post the updated Privacy Policy on this website, update the "Last updated" date, and publish a notice as required by applicable law.